The Process

Website Design & Development Process

Step 1: Initial Consultation

We begin by discussing your goals, target audience, and vision. This helps define what success looks like and sets the foundation for the project.

Step 2: Strategy & Planning

We develop a custom plan based on your needs, outlining the site’s structure, features, and how users will interact with it.

Step 3: Visual Design

We design layouts that reflect your brand identity, prioritize usability, and work seamlessly across devices.

Step 4: Development

Using clean, responsive code, we build the site based on the approved designs—ensuring functionality and performance.

Step 5: Content Creation

We write and integrate content that is clear, engaging, and aligned with your audience’s needs.

Step 6: Review & Final Approval

You’ll have the chance to review the full website. We’ll make any final edits and confirm everything is polished and ready to go.

Step 7: Launch & Ongoing Support

Once approved, we launch the website and ensure everything runs smoothly. We’re also available for future updates, fixes, and continued support.

Step by Step Website Development Process Diagram - Blue Avispa

Website Design & Development Process (Expanded With Examples)

Discovery & Consultation

We start with a conversation. During the initial consultation, we learn about your business, your goals, your audience, and how you define success. This stage is all about listening—understanding what you’re trying to achieve and why. Whether you’re starting from scratch or reworking an existing site, we use this foundation to guide every decision moving forward.

  • What products or services you offer
  • Who your target audience is
  • What actions you want visitors to take
  • Competitor websites you admire or dislike

Planning & Strategy

Once we’re clear on your objectives, we move into planning and strategy. This is where we outline your site’s structure, map out the core pages, and determine what features are needed to support your goals. We focus on creating a user flow that makes sense, ensuring that visitors can easily find what they need and take action.

  • Sitemap planning (Home, About, Services, Blog, Contact)
  • Feature recommendations (booking systems, chat widgets, galleries)
  • Calls-to-action (quote requests, signups, downloads)

Visual Design

Next comes the visual design phase. We create custom layouts that reflect your brand identity and resonate with your target audience. This includes color palettes, typography, imagery, and interface elements that are consistent, modern, and optimized for a smooth experience across all screen sizes.

  • Logo placement and brand color usage
  • Typography choices for readability and style
  • Mobile and tablet-friendly layout design
  • Use of professional photography or custom graphics

Development

With the design approved, we begin development. Our team builds your site using clean, responsive code to ensure it performs well on desktops, tablets, and mobile devices. This includes setting up content management systems (like WordPress), integrating key tools or plugins, and optimizing for speed and functionality.

  • Build a custom WordPress theme or modify an existing one
  • Install performance tools (caching, compression, security)
  • Add integrations like forms, CRMs, or payment systems
  • Test mobile responsiveness and browser compatibility

Content Integration

We also take care of content—whether that means helping you write new material or organizing and integrating your existing content. Our focus is on clarity, relevance, and alignment with your voice and goals. Good content not only informs; it guides users and supports SEO.

  • Writing clear service descriptions
  • Organizing FAQs or testimonials
  • Formatting blog posts or portfolios
  • Inserting optimized headings, images, and alt text

Review & Refinement

Before launch, we go through a detailed review phase. You’ll have the opportunity to explore the site, give feedback, and request any final adjustments. We’ll test it across browsers and devices, check links, forms, and overall performance to ensure everything is polished and ready.

  • Fixing any typos or formatting issues
  • Ensuring forms, buttons, and links work properly
  • Adjusting spacing, layout, or functionality based on feedback
  • Testing on Chrome, Safari, Firefox, and mobile browsers

Launch & Post-Launch Support

When you’re happy with everything, we launch the site. This includes handling all the technical steps: pointing the domain, verifying security, and making sure everything is live and functional. Post-launch, we continue to provide support as needed—whether it’s regular updates, troubleshooting, or adding new features over time.

  • Website backups and updates
  • Adding new pages or sections
  • Fixing bugs or performance issues
  • Providing training or tutorials for editing content

What Clients Say

View all testimonials

If it were not for Blue Avispa I’d have no business at all. I did house calls for years except no one ever called me because they couldn’t find me. That all changed once this company got working for me. I get a few hundred spams a week from scammers selling SEO products. If I had to work with them, I’d rather retire. This company provides an incredible level of honest personalized service.

Greg M.
Brilliant Chiropractor

Karsten was a dream to work with! I’m not a very techy person so it’s helpful to me when someone makes the process so simple and user-friendly. He was able to send me several designs to select from and produced the website in a very timely manner. I highly recommend him if you need a website designed or maintained. He is my go to guy!

Faith C.
Landscaper Extraordinaire 

Mr. Karsten Brenneman is one of the very best there is. He always goes above and beyond what you ask for and never ceases to amaze us with his insights, expertise, wisdom, and knowledge. He is also one of the nicest people in the entire world.

Caspar McCloud
Well Known Musician / Pastor

It’s always a great experience working with Blue Avispa. Like being taken care of by family. 😊

Mark G.
President of
Blue Mountain Christian Retreat

These guys are so thoughtful and conscientious, often thinking of things I’d never even considered. I hope they’ll be around a long time because that’s how long I intend to work with them!

Bill Myers
Best Selling Author &
CS Lewis Award Winning

I’ve always had a good business experience working with Karsten Brenneman at Blue Avispa. HE’S TECH SAVVY and responsive To our website and other needs.

 

Jonathan Morris,
Director of CMC International ministries.

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