Another way of putting that is: He who observes the wind will not sow, and he who regards the clouds will not reap.
When it comes to websites, and doing anything on the web, waiting for the perfect time to do something is a sure fire way to lose. It’s true there are times when you should wait, but I think it’s also true that it’s impossible to determine the perfect time to launch.
So while you may have good reason to not make a website now, you’re never going to have the perfect reason and timing to launch and the truth is, the longer you wait to launch, the further you’ll fall (and stay) behind.
There are always going to be ups and downs, there’s always going to b rain and drought. You can’t avoid that. In all the years I’ve worked on websites, the people who act on things get ahead. Period.
If you are waiting for doors to open, start preparing to go through those doors. Walk up to the door. Get your ducks in order. Don’t use it as an excuse. If the door is shut, it won’t open. I’ve found this to be true on some projects. I make the project and it just sits there, but because I made the project and prepared, even if it’s a couple years later, the door opens and I look pretty good having already been prepared for it to be opened.
I once made a website for a very specific purpose in Chile. I finished it, and it works and it sat there for about 4 years working but not really generating income. I moved back to Pennsylvania and I met someone who needed that exact thing done in the same region. So it should come as no surprise that we are now partners in this venture. I prepared, I knocked on the door and it opened and I was ready.
When you go into the market, when you sow seeds and/or when you make a website you should do it as soon as possible and do the best job possible. Don’t sow too much more than you can handle and don’t invest more than you can afford. You can start small and then add an extra 10% to your project give yourself a little exercise and stretch your boundaries.
Here’s a quiz for fun! https://www.psychologytoday.com/us/tests/career/procrastination-test-abridged