Time in the Market Beats Timing the Market

Another way of putting that is: He who observes the wind will not sow, and he who regards the clouds will not reap.

When it comes to websites, and doing anything on the web, waiting for the perfect time to do something is a sure fire way to lose. It’s true there are times when you should wait, but I think it’s also true that it’s impossible to determine the perfect time to launch.

So while you may have good reason to not make a website now, you’re never going to have the perfect reason and timing to launch and the truth is, the longer you wait to launch, the further you’ll fall (and stay) behind.

There are always going to be ups and downs, there’s always going to b rain and drought. You can’t avoid that. In all the years I’ve worked on websites, the people who act on things get ahead. Period.

If you are waiting for doors to open, start preparing to go through those doors. Walk up to the door. Get your ducks in order. Don’t use it as an excuse. If the door is shut, it won’t open. I’ve found this to be true on some projects. I make the project and it just sits there, but because I made the project and prepared, even if it’s a couple years later, the door opens and I look pretty good having already been prepared for it to be opened.

I once made a website for a very specific purpose in Chile. I finished it, and it works and it sat there for about 4 years working but not really generating income. I moved back to Pennsylvania and I met someone who needed that exact thing done in the same region. So it should come as no surprise that we are now partners in this venture. I prepared, I knocked on the door and it opened and I was ready.

When you go into the market, when you sow seeds and/or when you make a website you should do it as soon as possible and do the best job possible. Don’t sow too much more than you can handle and don’t invest more than you can afford. You can start small and then add an extra 10% to your project give yourself a little exercise and stretch your boundaries.

Here’s a quiz for fun!


Google Core Web Vitals and UX Update – Minimum Treshold

Google is coming out with a pretty big update this May (2021). Though Google has ben shifting towards this for a while and doing a lot of things in parts, with the rollout of any big update, especially ones that come with warnings, you can expect shifts to happen. For the most part Google doesn’t change their search algorithms so dramatically as to shift all results, as Google tends to create a consistent environment. That being said, I have seen sites that completely tank and never recover BUT they were doing something spammy. Like really really spammy, so if you’re making a reasonable effort to give your users a good experience you shouldn’t tank.

With that in mind, there are things you really need to work on because for you, being the owner and creator of your website, your website may be fine. It may load faster than before, it may be more stable than before, but compared to the standard, you may be behind. It happens. Try to take a look as an objective view of your website and see if you ned help. There are so many tools out there, you don’t hav to be afraid of an irreparable site, and you know what? If they cost a little money, which most don’t, that’s ok too. It’s seriously worth it and is going to cost pennies compared to what you can gain. Here’s a great article from my favorite hosting company, Dreamhost. Take a look, if you have questions, and would be up for contracting our services, give us a text, call or email. Optimizing is our favorite thing to do!