How We Transformed Redwood Inn & Suites’ Website Into a Bookings Powerhouse
Redwood Inn & Suites in Oneonta, NY recently trusted me with a major upgrade to their web presence—and the results are already speaking for themselves. https://www.redwood-innandsuites.com/
From Basic to Bold: A Complete Upgrade
When I first took a look at their old website, it was essentially a placeholder—just three static pages with no way for guests to make reservations online. That meant missed opportunities and extra work for staff answering phone calls or emails manually.
Now? The site is fast, modern, mobile-friendly, and fully equipped to take direct bookings thanks to a seamless integration with Cloudbeds, one of the top-tier booking platforms in the hospitality industry.
Fast, Accessible, and Built for All
Speed and accessibility were top priorities. The new site is optimized for performance and scores high on Core Web Vitals. We also made it largely ADA compliant, a crucial factor not just for inclusivity, but especially important for Redwood Inn & Suites because they offer ADA-accessible accommodations.
This compliance not only helps them serve all guests better—it also positions them more favorably in search engine results, since Google prioritizes accessible websites.
Audience Expansion: Targeting Every Kind of Guest
We didn’t just refresh the design—we expanded the message. The new site speaks directly to multiple audiences:
- Families visiting Cooperstown Baseball attractions
- Traveling nurses and hospital staff working at A.O. Fox Hospital and surrounding medical centers
- Extended-stay business travelers
- Guests needing ADA accommodations
- Weekend tourists exploring Oneonta and the greater Catskills region
Each audience now has a clear path through the site, with targeted content and booking options tailored to their needs.
Real Results, Real Fast
Within just one week of launching, traffic has already started to climb—and we’re just getting started. With the improved SEO, better user experience, and direct booking tools, Redwood Inn is set up to thrive online and reduce reliance on third-party booking sites that eat into their profits.
Need a website that actually works for your business?
Let’s talk. Whether it’s hospitality, home services, or e-commerce, I specialize in making websites that convert.
